Wine, always a part of our history, is now entering a new era in the United States, where sales in 2007 climbed to their highest levels ever. American tastes have driven sales of premium wines to record levels. Current statistics put the retail wine business at $28 billion, with the fastest growing retail segment of the wine industry at the price points sold and marketed at Vino 100. The growth is expected to continue and the "Millennial Generation" (21-35 year olds) is the fastest growing group of wine purchasers, representing 25% of the retail wine market. - Read more Market Facts

Business Advantages of Vino 100 • Exceptional affordable wines • Low product obsolescence • Simple store operations • Unique merchandising systems • Optional profit centers – cigars, wine accessories, chocolates, cheese • Repeat customers • Growth market – recession resistant • Exclusive territories